Marketing Strategy in a mature market:
Studying the organization fundays at the City Art Gallery
An art gallery operating in a tiny market does not necessarily need to maintain an uncompetitive edge. An excellent example of this case would be the City Art Gallery sponsorship programme, whose analysis of figures for museum-attendance-low is the market that reaches the maturity required.
Two major new activities were established by the gallery; those regarding family Sunday afternoons, including a big amount of attractions; And those regarding our online gallery, displaying all collection before, during and after the visit, and not only that but many other features as well.
Parents admit they saw benefits quickly. There was a sharp increase in web hits because people got way more interested in these activities and gallery now, which also increased the attendance population greatly, especially during Sunday afternoon events.
After all the changes that were made, the gallery decided to make a research with exceptional results. The gallery attracted more and more young customers while also keeping customers who already existed. It raised awareness of the gallery and the new activities added were substantial for young visitors.
Despite those exceptional results, we are still facing a long-term issue, which is finance. We need to figure out how to keep these events going. Sponsorship sounds like a good marketing strategy. So far, our family performance activities have attracted interest of the media, such as the Sunday Telegraph newspaper, which aims to engage younger readers as well as attract existing and new readers.
Here is my song of the week, hope you enjoy✨
Excellent!!!!! :)
ReplyDeleteMs. Julia :)
P.S. The video was fun! :)